haku: @indexterm INTERNATIONAL TRADE / yhteensä: 2170
viite: 224 / 2170
Tekijä: | Ahlstrom, D. Bruton, G. Chan, E. S. |
Otsikko: | HRM of foreign firms in China: the challenge of managing host country personnel |
Lehti: | Business Horizons
2001 : MAY-JUN, VOL. 44:3, p. 59-68 |
Asiasana: | World economy International trade Brands East Asia |
Vapaa asiasana: | Southeast Asia |
Kieli: | eng |
Tiivistelmä: | The article deals with factors influencing global branding success and failure. Why has it been such a struggle for these "tigers" to make an ompact on the world market? And what can their marketers do to build successful global brands. |
SCIMA