haku: @indexterm International trade / yhteensä: 2170
viite: 6 / 2170
Tekijä:Awuah, G. B.
Gebrekidan, D. A.
Osarenkhoe, A.
Otsikko:Interactive (networked) internationalization: the case of Swedish firms
Lehti:European Journal of Marketing
2011 : VOL. 45:7/8, p. 1112-1129
Asiasana:international trade
marketing
internationalization
networks
case studies
companies
Scandinavia
Nordic countries
Sweden
Kieli:eng
Tiivistelmä:Purpose of this paper is to examine how an independent actor collaborates with the internationalizing firm to jointly determine the choice of market, the mode of entry and the level of investment committed in the market to be entered. The study is based on qualitative data of two case studies. The results reveal that independent actors, with their interconnected networks, have played a major role in influencing the internationalization process of firms investigated this study.
SCIMA tietueen numero: 273891
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