haku: @journal_id 794 / yhteensä: 218
viite: 80 / 218
| Tekijä: | |
| Otsikko: | Extended framework for modeling choice behavior |
| Lehti: | Marketing Letters
1999 : AUG, VOL. 10:3, p. 187-203 |
| Asiasana: | Consumer behaviour Consumer choice Psychology Models |
| Kieli: | eng |
| Tiivistelmä: | In the paper, the case is reviewed against the standard model of rational behaviour. The consequences of various "anomalies" of preference elicitation are discussed. There is presented a general theoretical framework. |
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