haku: @journal_id 794 / yhteensä: 218
viite: 79 / 218
Tekijä: | |
Otsikko: | Combining sources of preference data for modeling complex decision processes |
Lehti: | Marketing Letters
1999 : AUG, VOL. 10:3, p. 205-217 |
Asiasana: | Consumers Consumer choice Decision making Models |
Kieli: | eng |
Tiivistelmä: | In the paper, current state-of-the-art practices for combining preference data from multiple sources is reviewed. Future research possibilities are also discussed on. |
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