haku: @journal_id 794 / yhteensä: 218
viite: 78 / 218
| Tekijä: | |
| Otsikko: | Brand equity, consumer learning and choice |
| Lehti: | Marketing Letters
1999 : AUG, VOL. 10:3, p. 301-318 |
| Asiasana: | Consumers Consumer choice Learning Brands Internet |
| Vapaa asiasana: | Brand equity |
| Kieli: | eng |
| Tiivistelmä: | This paper aims to explore the links btw. brand equity, consumer choice and consumer learning processes. Two recent trends in the market place are considered: store brands and the Internet. |
SCIMA