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| Tekijä: | Goldstein, F. A. |
| Otsikko: | International marketing research - myth or reality? |
| Lehti: | European Research
1987 : VOL. 15:2, p. 94-98 |
| Asiasana: | INTERNATIONAL MARKETING MARKETING RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | Though there is an increasing promotion of global marketing research concept, it is highly doubtful if business has really entered in the era of global marketing.Relatively small number of agencies are involved in international research.The advertising and communications part of marketing are becoming global, but marketing in its totality can only be selectively global. |
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