haku: @journal_id 119 / yhteensä: 218
viite: 56 / 218
| Tekijä: | Davies, R. W. B. |
| Otsikko: | Marketing research in Hong Kong : Hong Kong - the continuing miracle. |
| Lehti: | European Research
1987 : VOL. 15:2, p. 114-120 |
| Asiasana: | MARKETING RESEARCH HONG KONG |
| Kieli: | eng |
| Tiivistelmä: | Hong Kong has a priviliged position being in the centre of a region with the world's fastest growing economies, and it has an access to China. All the usual research activities are found in Hong Kong.Multinational-nationals bring their research practices with them, and use a wide range of techniques.To save money, companies just buy into omnibus study. Two or three Hong Kong market research agencies offer surveys in PRC, much of which is omnibus style. |
SCIMA