haku: @journal_id 119 / yhteensä: 218
viite: 55 / 218
| Tekijä: | Eskin, G. J. |
| Otsikko: | Applications of electronic single-source measurement systems. (!Behaviorscan) |
| Lehti: | European Research
1987 : VOL. 15:1, p. 12-20 |
| Asiasana: | MARKETING RESEARCH TEST MARKETING |
| Kieli: | eng |
| Tiivistelmä: | A review of certain market research developments in the United States and their applicability in Europe, which involve bar code scanning and other electronically-based methods, the BehaviorScan electronic test marketing systems and extensions that enable the operation of large-scale electronic household panels and fully integrated single-source measurement systems, the European use of the system and three applications of this system to media and promotional spending problems are reviewed. |
SCIMA