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| Tekijä: | Mulholland, H. |
| Otsikko: | Advertising home pregnancy tests : a case for sensitive research. (!Qualitative research) |
| Lehti: | European Research
1987 : NOV, VOL. 15:4, p. 242-247 |
| Asiasana: | ADVERTISING RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | Pregnancy testing being highly emotive subject, Predicator's U.K. advertising agency asked Mulholland Research Associates two years ago to conduct some exploratory research to help them in developing a successful ad campaign.The research methods and findings are described. The case history represents the factors leading to 'stork' advertising for Predictor, which proved to be very effective. |
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