haku: @journal_id 119 / yhteensä: 218
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| Tekijä: | Monk, D. |
| Otsikko: | Marketing research in Canada. |
| Lehti: | European Research
1987 : NOV, VOL. 15:4, p. 271-274 |
| Asiasana: | MARKETING RESEARCH CANADA |
| Kieli: | eng |
| Tiivistelmä: | Canada has the seventh-largest economy and the sixth-largest research market according to the Advertising Age survey. Canada has extensive trade links with the U.S. A lot of Canadian marketing companies are subsidiaries of U.S. corporations. Its research structure is very similar to the American. The majority of research companies are in Toronto. The developments in computer technology have had a strong impact. 'People Meter' service will soon be introduced, and scanning panels are in operation. |
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