haku: @journal_id 119 / yhteensä: 218
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| Tekijä: | Vliet, J. |
| Otsikko: | The taming of the RpC. |
| Lehti: | European Research
1988 : NOV, VOL. 16:4, p. 226-234 |
| Asiasana: | MEDIA RESEARCH PERIODICALS READERSHIP SURVEYS |
| Kieli: | eng |
| Tiivistelmä: | Michael Brown has explored the possibilities of using regression analyses to explain the relationship between circulation and readership. Van Vliet responds to Brown's work. Using figures from the Dutch CATI-based SummoScanner readership research, 1986, Van Vliet proves that multi regression analysis can provide a reasonable basis for explanation of variations in RpC figures. He suggests the results should be confirmed by other kinds of surveys from other countries. |
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