haku: @journal_id 119 / yhteensä: 218
viite: 17 / 218
| Tekijä: | Keitz, B. |
| Otsikko: | Eye movement research : do consumers use the information they are offered? |
| Lehti: | European Research
1988 : NOV, VOL. 16:4, p. 217-224 |
| Asiasana: | CONSUMER RESEARCH CONSUMER BEHAVIOUR CONSUMER INFORMATION |
| Kieli: | eng |
| Tiivistelmä: | The problem of perception is very important for marketeers. Eye movement research offers another way to get to know more about consumers' perception. New technologies offer new possibilities to analyze consumer "looking behaviour". Some basic technical and psycho- physiological findings are reported, and the use of eye movement research within advertising tests is discussed. |
SCIMA