haku: @journal_id 119 / yhteensä: 218
viite: 3 / 218
Tekijä: | King, J. P. |
Otsikko: | Cross-cultural reactions to advertising: the promise of non-verbal, continuous measurment. |
Lehti: | European Research
1988 : FEB, VOL. 16:1, p. 10-16 |
Asiasana: | TELEVISION ADVERTISING ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS |
Kieli: | eng |
Tiivistelmä: |
SCIMA