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| Tekijä: | Dickinson, J. Faria, A. |
| Otsikko: | Refinements of charitable contribution incentives for mail surveys |
| Lehti: | Journal of the Market Research Society
1995 : OCT, VOL. 37:4, p. 447-454 |
| Asiasana: | MAIL SURVEYS RESEARCH LOCATION PROBLEM |
| Kieli: | eng |
| Tiivistelmä: | Making a contribution to a charitable cause is a promising incentive to encourage survey sample members to complete and return mail questionnaires. Results of the study reported here indicate that the effectiveness of using a charitable contribution incentive may be materially enhanced by at least two variables that are controllable, without cost, by the researcher: location of the offer in the cover letter and appropriate selection of charity. |
SCIMA