haku: @indexterm CLIENTS / yhteensä: 219
viite: 35 / 219
| Tekijä: | Noella, L. |
| Otsikko: | Follow the Leader |
| Lehti: | Journal of Accountancy
2002 : OCT, VOL. 194:4, p. 59-66 |
| Asiasana: | R&D ACCOUNTING CLIENTS COMPANIES |
| Kieli: | eng |
| Tiivistelmä: | The five key marketing roles for a managing partner are ambassador, relationship manager, business-development manager, head of research and development (R&D) and communications director. Managing partners should be active in industry task forces and boards to stay on top of the latest trends and technologies. The ambassador role segues into R&D and business development when the managing partner brings new ideas back to the office A firm should work closely with clients to keep development of a product or service on target. Clients leave a firm if they feel no one cares. A man aging partner should take action to demonstrate commitment to important relationships, which increases the likelihood that clients will stay and bring in more business through referrals. |
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