haku: @indexterm Clients / yhteensä: 219
viite: 19 / 219
| Tekijä: | |
| Otsikko: | Choosing and using agencies |
| Lehti: | Admap
2004 : MAY, VOL. 39:5 (450), p. 19-20 |
| Asiasana: | advertising agencies clients |
| Kieli: | eng |
| Tiivistelmä: | Client-agency relationships are more complex than ever, putting pressure on agency selection, and creating new problems in managing relationships. Good briefing and clear contracts are key. |
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