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| Tekijä: | Lasserre, P. |
| Otsikko: | Gathering and interpreting strategic intelligence in Asia Pacific (Exportmarketing; Fernost; Informationsprozess) |
| Lehti: | Long Range Planning
1993 : JUN, VOL. 26:3, p. 56-66 |
| Asiasana: | |
| Vapaa asiasana: | MARKETING-INFORMATIONSSYSTEM |
| Kieli: | eng |
| Tiivistelmä: | This article considers the differences that foreign companies may face in gathering and processing strategic and marketing information in the Asia Pacific region. European firms must gain understanding of the rules of the game in many diverse countries, ranging from post industrial Japan to state regulated less developed economies such as China. This article presents the results of a survey conducted towards European marketing and planning executives operating in the Asia Pacific region. |
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