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| Tekijä: | Coughlan, P. Brady, E. |
| Otsikko: | Self-assessment and benchmarking product in five Irish firms |
| Lehti: | Journal of Managerial Psychology
1995 : VOL. 10:6, p. 41-47 |
| Asiasana: | ACTION RESEARCH PRODUCT DEVELOPMENT IRISH REPUBLIC |
| Kieli: | eng |
| Tiivistelmä: | Demonstrates the development of action research skills in a particular area of organizational life: improving the management of the product development process. Describes product development as a process, before introducing self-assessment and benchmarking as an intervention oriented towards achieving managerial focus on issues identified as relevant to improvement. |
SCIMA