haku: @journal_id 1374 / yhteensä: 22
viite: 9 / 22
| Tekijä: | Moor, W. de |
| Otsikko: | Interne communicatie en cultuurverandering. |
| Lehti: | M&O: Tijdschrift voor Organisatiekunde en Sociaal Beleid
1996 : SEP-OCT, VOL. 50:5, p. 354-373 |
| Asiasana: | COMMUNICATION CORPORATE CULTURE ORGANIZATIONAL CHANGE ORGANIZATIONAL CULTURE |
| Kieli: | dut |
| Tiivistelmä: | It is generally accepted that corporate communication requires an integrated approach between internal and external communication. With regard to organizational change the communication responsibility of managers is often regarded as extra-curricular and incidental. By looking at organizational change from the perspective of the 'enactment -theory', it becomes obvious that communication is of utmost importance, in that it puts emphasis on the very fact that each organization exists as communication. How organizational members communicate defines the organization. |
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