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Tekijä: | Lang, A. |
Otsikko: | The limited capacity model of mediated message processing |
Lehti: | Journal of Communication
2000 : WINTER, VOL. 50:1, p. 46-70 |
Asiasana: | Communication Models |
Vapaa asiasana: | Television |
Kieli: | eng |
Tiivistelmä: | This paper presents an information-processing model that is directly applicable to the investigation of how mediated messages are processed. It applies the model to the case of television viewing to demonstrate its applicability. |
SCIMA