haku: @indexterm Activity-based costing / yhteensä: 22
viite: 10 / 22
| Tekijä: | Dickinson, V. Lere, J.C. |
| Otsikko: | Problems evaluating sales representative performance? Try activity-based costing |
| Lehti: | Industrial Marketing Management
2003 : MAY, VOL 32:4, p. 301-307 |
| Asiasana: | ACTIVITY-BASED COSTING MARKETING MANAGEMENT SALES MANAGEMENT PERFORMANCE APPRAISAL |
| Kieli: | eng |
| Tiivistelmä: | When a company wants to improve performance evaluation, activity-based costing offers a way to achieve it. Activity-based costing provides estimates of the cost of resources that a sales representatives can use in their marketing activities, e.g in making sales calls and attenting trade shows. |
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