haku: @author Hauser, J. R. / yhteensä: 22
viite: 11 / 22
| Tekijä: | Hauser, J. R. Clausing, D. |
| Otsikko: | The house of quality : design is a team effort, but how do marketing and engineering talk to each other? |
| Lehti: | Harvard Business Review
1988 : MAY-JUN, VOL. 66:3, p. 63-73 |
| Asiasana: | TEAM WORK PRODUCT DESIGN PLANNING COMMUNICATION |
| Kieli: | eng |
| Tiivistelmä: | The importance of manufacturing products that not only are technically elegant and manufacturable but also reflect customers' desires is emphasized. Methods of teamwork and team management are discussed. The Japanese house of quality method is described. The house is outlined as a conceptual map on which an interfunctional team can display and organize the evidence it needs to set targets for design. The process begins with team members identifying the product attributes customers want. The company's performance is compared with that of the competitors. Engineering tasks are determined, choices are evaluated. Advantages of the method are summarized, flexibility is emphasized. |
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