haku: @indexterm SERVICE QUALITY / yhteensä: 221
viite: 43 / 221
| Tekijä: | Reimer, A. Kuehn, R. |
| Otsikko: | The impact of servicescape on quality perception |
| Lehti: | European Journal of Marketing
2005 : VOL. 39:7/8, p. 785-808 |
| Asiasana: | service industries service quality customers |
| Kieli: | eng |
| Tiivistelmä: | The objective of this article is to analyse the impact of the servicescape (the physical facilities of a service company) on perceived service quality. Findings show that the servicescape has a great role, it is not only an indicator for the expected service quality but also affects the evaluation of the intangible dimensions. |
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