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| Tekijä: | Scott, C. |
| Otsikko: | The Olympics in Australia: museums meet mega and hallmark events |
| Lehti: | International Journal of Arts Management
2004 : FALL, VOL. 7:1, p. 34-44 |
| Asiasana: | Culture Sponsorship Sports industry |
| Vapaa asiasana: | museums |
| Kieli: | eng |
| Tiivistelmä: | Museums operate in a leisure environment in which there is increasing competition for audiences. Among their competitors are hallmark events such as annual arts festivals and sporting finals, which consume media attention, siphon away sponsorship funds and attract large audiences.The challenge for museums is to capitalize on these events and use them as an opportunityto build a profile and attract audiences. |
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