haku: @indexterm SPONSORSHIP / yhteensä: 222
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| Tekijä: | Chadwick, S. Thwaites, D. |
| Otsikko: | Managing sport sponsorship programs: lessons from a critical assessment of English soccer |
| Lehti: | Journal of Advertising Research
2005 : SEP, VOL. 45:3, p. 328-338 |
| Asiasana: | sponsorship management |
| Vapaa asiasana: | sports |
| Kieli: | eng |
| Tiivistelmä: | This paper considers the extent to which sponsorship management practices have developed following recent increases in expenditure on sport sponsorship. Findings show that while there is evidence of progress in this regard, a failure to employ professional management techniques still prevails among sport sponsors. |
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