haku: @indexterm ADVERTISING MEDIA / yhteensä: 223
viite: 180 / 223
| Tekijä: | Zielske, H. A. |
| Otsikko: | Does day-after recall penalize "feeling" ads? (in TV versus magazines) |
| Lehti: | Journal of Advertising Research
1982 : FEB-MAR, VOL. 22:1, p. 19-22 |
| Asiasana: | TELEVISION ADVERTISING ADVERTISING MEDIA ADVERTISING RESEARCH NEWSPAPER ADVERTISING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA