haku: @indexterm ADVERTISING MEDIA / yhteensä: 223
viite: 177 / 223
| Tekijä: | Zufryden, F. S. |
| Otsikko: | Predicting trial, repeat, and sales response from alternative media plans. |
| Lehti: | Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 45-52 |
| Asiasana: | ADVERTISING MEDIA CONSUMER BEHAVIOUR TELEVISION ADVERTISING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA