haku: @indexterm ADVERTISING MEDIA / yhteensä: 223
viite: 172 / 223
Tekijä: | Nielsen, A. C. |
Otsikko: | The outlook for electronic media - An address delivered to the Advertising Research Foundation's 8th annual mid-year conference. |
Lehti: | Journal of Advertising Research
1982 : DEC - 1983 JAN, VOL. 22:6, p. 9-16 |
Asiasana: | ADVERTISING MEDIA ELECTRONIC PUBLISHING INDUSTRY TELEVISION RECEIVERS INDUSTRY |
Kieli: | eng |
Tiivistelmä: |
SCIMA