haku: @indexterm ADVERTISING MEDIA / yhteensä: 223
viite: 171 / 223
Tekijä: | Duetsch, L. L. |
Otsikko: | Advertising and profitability among large industrial corporations. |
Lehti: | Quarterly Review of Economics and Business
1982 : WINTER, VOL. 22:4, p. 81-88 |
Asiasana: | ADVERTISING MEDIA PROFITABILITY LARGE BUSINESSES |
Kieli: | eng |
Tiivistelmä: |
SCIMA