haku: @indexterm ADVERTISING MEDIA / yhteensä: 223
viite: 18 / 223
| Tekijä: | Foley, T. Engelberts, P. Wicken, G. |
| Otsikko: | Compose: the art of channel planning |
| Lehti: | Admap
2005 : DEC, VOL. 40:11 (467), p. 34-37 |
| Asiasana: | advertising media media selection planning |
| Kieli: | eng |
| Tiivistelmä: | How can research help media-neutral planning? This paper presents a commercial planning tool that permits full use of available know-how. |
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