haku: @indexterm ADVERTISING MEDIA / yhteensä: 223
viite: 14 / 223
Tekijä:Lipner, W.E.
Otsikko:The future of online market resarch
Lehti:Journal of Advertising Research
2007 : VOL. 47:2, p. 142-146
Asiasana:advertising media
internet
market research
technology
Kieli:eng
Tiivistelmä:New online technologies create many opportunities for the market research industry and as it does the research industry must take care to uphold the integrity of its work in the online and mobile media space. The paper suggests three key areas on which the industry should focus to ensure that the research opportunities associated with the online advertising are maximized.
SCIMA tietueen numero: 264624
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