haku: @indexterm ADVERTISING MEDIA / yhteensä: 223
viite: 170 / 223
| Tekijä: | Grass, R. C. Wallace, W. H. Robertshaw, W. C. |
| Otsikko: | The "NOLAD" concept : a system for evaluating radio commercials. |
| Lehti: | Journal of Advertising Research
1983 : FEB-MAR, VOL. 23:1, p. 47-55 |
| Asiasana: | ADVERTISING MEDIA RADIO RECEIVERS INDUSTRY ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA