haku: @indexterm ADVERTISING MEDIA / yhteensä: 223
viite: 167 / 223
Tekijä: | Rust, R. T. Leone, R. P. |
Otsikko: | The mixed-media dirichlet multinomial distribution : a model for evaluating television-magazine advertising schedules. |
Lehti: | Journal of Marketing
1984 : FEB, VOL. 21:1, p. 89-99 |
Asiasana: | ADVERTISING MEDIA NEWSPAPER ADVERTISING TELEVISION ADVERTISING |
Kieli: | eng |
Tiivistelmä: |
SCIMA