haku: @indexterm ADVERTISING MEDIA / yhteensä: 223
viite: 154 / 223
| Tekijä: | Rice, M. D. Leckenby, J. D. |
| Otsikko: | An empirical test of a proprietary television media model. |
| Lehti: | Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 17-21 |
| Asiasana: | ADVERTISING MEDIA MARKETING MODELS TELEVISION ADVERTISING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA