haku: @indexterm ADVERTISING MEDIA / yhteensä: 223
viite: 148 / 223
| Tekijä: | Berkman, D. |
| Otsikko: | The development of American television as an advertiser-supported medium as seen by the contemporary American press. |
| Lehti: | European Journal of Marketing
1987 : VOL. 21:8, p. 14-26 |
| Asiasana: | TELEVISION INDUSTRY ADVERTISING MEDIA USA |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA