haku: @indexterm ADVERTISING MEDIA / yhteensä: 223
viite: 138 / 223
| Tekijä: | Ochs, M. |
| Otsikko: | Comment: On "Evaluating the Simulation Approach to Media selection" |
| Lehti: | Journal of Advertising Research
1988 : JUNE/JULY, VOL. 28:3, p.57-58 |
| Asiasana: | MEDIA SELECTION ADVERTISING MEDIA MEDIA RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | "Simulation" is often used to refer to the procedure by which magazines create an audience profile based upon the existing syndicated media research. A proper simulation needs great care and preparation. The AAAA's outline for subscriber studies, and the MPA guideline for simulation should be used. |
SCIMA