haku: @indexterm ADVERTISING MEDIA / yhteensä: 223
viite: 207 / 223
| Tekijä: | Twyman, T. |
| Otsikko: | The state of media research. |
| Lehti: | Journal of the Market Research Society
1979 : OCT, VOL. 21:4, p. 221-227 |
| Asiasana: | TELEVISION ADVERTISING ADVERTISING MEDIA BROADCASTING INDUSTRY MEDIA SELECTION READERSHIP SURVEYS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA