haku: @indexterm ADVERTISING MEDIA / yhteensä: 223
viite: 132 / 223
| Tekijä: | Speetzen, R. |
| Otsikko: | Media mix and advertising effectiveness: an analysis of the long-term advertising effectiveness of target groups reached by different media. (!Mixed media advertising) |
| Lehti: | Marketing and Research Today
1990 : AUG, VOL. 18:3, p. 144-152 |
| Asiasana: | ADVERTISING MEDIA ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA