haku: @indexterm ADVERTISING MEDIA / yhteensä: 223
viite: 109 / 223
| Tekijä: | Neumann, B. |
| Otsikko: | Werbeexpansion oder englisches Modell? - Die CDU und die Novellierung des Rundfunkstaatsvertrages |
| Lehti: | Markenartikel
1991 : JAN, VOL. 52:1, p.20-21 |
| Asiasana: | ADVERTISING ADVERTISING MEDIA |
| Kieli: | ger |
| Tiivistelmä: | Five years have passed since radio wave market was opened in Germany. Information, cultural, entertainment programmes of high quality resulted, the new private concurrents appeared. It makes a great difference if the costs of a program are covered out of budget or out of advertisements. |
SCIMA