haku: @indexterm ADVERTISING MEDIA / yhteensä: 223
viite: 108 / 223
Tekijä: | Smith, A. |
Otsikko: | More effective advertising by integrating magazines with television. |
Lehti: | Marketing and Research Today
1991 : JUN, VOL. 19:2, p. 71-84 |
Asiasana: | ADVERTISING MEDIA TELEVISION ADVERTISING NEWSPAPER ADVERTISING |
Kieli: | eng |
Tiivistelmä: |
SCIMA