haku: @indexterm ADVERTISING MEDIA / yhteensä: 223
viite: 106 / 223
Tekijä: | Unger, F. |
Otsikko: | Auch Exclusiv-Produkte brauchen Werbung in Massen-Medien Schadet das wirklich ihrem Image? |
Lehti: | Marketing Journal
1991 : APR/MAY, VOL. 4:2, p.136-137 |
Asiasana: | ADVERTISING ADVERTISING MEDIA TELEVISION ADVERTISING MARKETING CORPORATE IMAGE |
Kieli: | ger |
Tiivistelmä: | The author, an advertisement expert states that as mass products several times develop out of exclusive products, that is why it does not really hurt the image of a high value product if it is advertised in the media. Negative effects are not to be expected either. |
SCIMA