haku: @indexterm SHOPPING / yhteensä: 226
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| Tekijä: | Tinson, J. Nancarrow, C. |
| Otsikko: | The influence of children on purchases: the development of measures for gender role orientation and shopping savvy |
| Lehti: | International Journal of Market Research
2005 : VOL. 47:1, p. 5-27 |
| Asiasana: | Children Consumer behaviour Decision making Gender Shopping |
| Kieli: | eng |
| Tiivistelmä: | Modern changes in the composition of family have affected the degree of influence of different family members in various stages of purchase. The article describes the key planning and exploratory stages of a study designed to identify the determinants of a childs relative influence within a family in relation to purchase decisions. The concentration is in the planning and exploratory stages involved in construct definitions, choice of measurement and their screening and development. |
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