haku: @indexterm SHOPPING / yhteensä: 226
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| Tekijä: | Allred, A.T. Chakraborty, G. |
| Otsikko: | Can a marketing product classification system predict dot.com retail success and failure? |
| Lehti: | Journal of Internet commerce
2004 : VOL. 3:1, p. 31-46 |
| Asiasana: | Classification and coding Consumer behaviour Electronic commerce Internet Products Retailing Shopping |
| Kieli: | eng |
| Tiivistelmä: | Dot.com stocks skyrocketed to unparalleled heights in 1999. In contrast, 2000-2001 ushered in a shocking dot.com collapse. Now, many are asking what went wrong? In this study, a model that may help identify failure points and forecast dot.com success and failure is studied. The findings indicate that shopping products are a category of products that consumers are very willing to purchase online. |
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