haku: @indexterm SHOPPING / yhteensä: 226
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| Tekijä: | Eggert, A. |
| Otsikko: | Intangibility and perceived risk in online environments |
| Lehti: | Journal of Business Ethics
2006 : JUL, VOL. 22:5-6, p. 553 572 |
| Asiasana: | consumers risk shopping products brands |
| Vapaa asiasana: | online environment intangibility |
| Kieli: | eng |
| Tiivistelmä: | The intangibility of a product increases the consumers risk perceptions. On the existing literature it has been found that the physical intangibility, one of the three dimensions of intangibility, is in most situations least correlated to the consumers risk perceptions. Mental intangibility and generality on the other hand are significant in most of the dimensions of risk. The differences of risk perceptions in online and offline environments have not been widely studied in the literature. This article aims to fill this gap and compares generic products with branded products and also offline contexts with online contexts. The results show that risk perceptions vary in different purchasing surroundings. The concerns of consumers are the most important factor in the online environment, as the generality and mental intangibility play a smaller role. The risk is however strongly affected by intangibility in the traditional methods of shopping. In the online surroundings consumers mostly worry about their security and privacy. |
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