haku: @indexterm SEGMENTATION / yhteensä: 227
viite: 153 / 227
| Tekijä: | Chowdhury, A. |
| Otsikko: | Segmenting organizations for institutional products and services: a framework |
| Lehti: | Marketing and Research Today
1995 : MAY, VOL. 23:2, p. 114-122 |
| Asiasana: | SEGMENTATION ORGANIZATIONS SERVICE |
| Kieli: | eng |
| Tiivistelmä: | This paper - and the one that follows by Mr Shunglu - were both presented at the joint ESOMAR/MRSI Conference on RESEARCH FOR STRATEGIC DECISION MAKING held in Bombay in February 1995. The article by Mrs. Chodhury won the award for the best paper delivered at the conference. When today's consumer goods marketer is trying to understand what kind of consumers are most likely to buy his products, the steps he needs to take are fairly clear. |
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