haku: @indexterm SEGMENTATION / yhteensä: 227
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| Tekijä: | Sautter, E. T. Leisen, B. |
| Otsikko: | Managing stakeholders: A Tourism Planning Model |
| Lehti: | Annals of Tourism Research
1999 : MAR, VOL. 26:2, p. 312-328 |
| Asiasana: | Tourism Models Stakeholders Theories Segmentation Strategy Sustainable development |
| Kieli: | eng |
| Tiivistelmä: | In sustainable development efforts collaboration among key players is an important ingredient. To this end, the article discusses stakeholder theory and its application as a normative planning model, and introduces the relationship / transaction strategy continuum as tool for applying this theory in development. In presenting case instances of tourism efforts, the application of the proposed stakeholder orientation matrix is illustrated. The article concludes with market segmentation strategies designed to promote alignment of the stakeholder orientations. |
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