haku: @indexterm SEGMENTATION / yhteensä: 227
viite: 120 / 227
Tekijä: | Kucukemiroglu, O. |
Otsikko: | Market segmentation by using consumer lifestyle dimensions and ethnocentrism: an empirical study. |
Lehti: | European Journal of Marketing
1999 : VOL.33:5-6, 470-487 |
Asiasana: | Consumer behaviour Marketing models Life style Segmentation Turkey |
Kieli: | eng |
Tiivistelmä: | The study identifies consumer market segments existing among Turkish consumers by using lifestyle patterns and ethocentrim. Data were collected by collected through personal interviews in Istanbul. |
SCIMA