haku: @indexterm SEGMENTATION / yhteensä: 227
viite: 106 / 227
| Tekijä: | Bhatnagar, A. Papatla. P. |
| Otsikko: | Identifying locations for targeted advertising on the Internet |
| Lehti: | International Journal of Electronic Commerce
2001 : Spring, VOL. 5:3, p. 23-44 |
| Asiasana: | Internet Advertising research Target search problem Segmentation |
| Kieli: | eng |
| Tiivistelmä: | The issue of how to identify ideal paid advertising, banner exchange, or affiliate partner locations is examined, and a model based on consumer search behavior is proposed. |
SCIMA