haku: @indexterm SEGMENTATION / yhteensä: 227
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| Tekijä: | McKercher, B. du Cros, H. |
| Otsikko: | Testing a cultural tourism typology |
| Lehti: | International Journal of Tourism Research
2003 : JAN-FEB, VOL. 5:1, p. 45-58 |
| Asiasana: | Tourism Tourist industry Culture Segmentation Hong Kong |
| Kieli: | eng |
| Tiivistelmä: | The paper tests a cultural tourism typology based on the interface between centrality of cultural tourism typology based on the interface between centrality of cultural tourism as a trip motive and the depth of experience. Five benefit-based segments are tested against a variety of trip, demographic, motivational, preferred activity, awareness, cultural distance and activity variables. Significant differences are noted between the groups. |
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