haku: @indexterm SEGMENTATION / yhteensä: 227
viite: 94 / 227
| Tekijä: | Wymer, W. Samu, S. |
| Otsikko: | Volunteer service as symbolic consumption : Gender and occupational differences in volunteering |
| Lehti: | Journal of Marketing Management
2002 : DEC, VOL. 18:5-6, p. 971-989 |
| Asiasana: | MARKETING NON-PROFIT ORGANIZATIONS SEGMENTATION CONSUMPTION |
| Kieli: | eng |
| Tiivistelmä: | In nonprofit marketing, volunteering is an important resource on attraction function. In this article volunteering was researched with a sample of male and female which are working or unemployed. Also the managerial implications in the field of volunteering are discussed. |
SCIMA